The Primitives this morning released a third video for a track off this year’s “concept covers album” ‘Echoes and Rhymes’ — the reunited indie-pop act’s first new collection in 11 years — this time for their cover of the obscure early-’70s single “Sunshine In My Rainy Day Mind” by the long-forgotten Polly Niles.

This week’s new releases include ‘Echoes and Rhymes,’ the first new album from The Primitives in 21 years, plus reissues of Swans’ 1989 major-label album ‘The Burning World’ and ‘The Big Heat,’ the 1986 solo debut from Wall of Voodoo’s Stan Ridgway.

With their new ‘concept covers album’ Echoes and Rhymes out in two weeks, The Primitives today released a video for the record’s first single: ‘Turn Off the Moon,’ a song that originally appeared as the B-side to the single ‘Lolita Ya Ya’ from the soundtrack to Stanley Kubrick’s ‘Lolita.’

The Primitives today announced the release of their first full-length record in 21 years, a 14-track ‘concept covers album’ called ‘Echoes and Rhymes’ that will ‘revisit songs from semi-obscure bands from the ’60s with women lead singers’ in a variety of sonic styles.