The Lincoln car company this afternoon released its heavily promoted video of Beck performing a nearly 10-minute rendition of David Bowie’s “Sound and Vision” with a gigantic, 160-piece orchestra in a 360-degree setting, part of the automaker’s new “Hello, Again” series that finds artists reinterpreting old works. Check it out.
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Any area musician NOT attend that gig? Beck is only missing Tuvan throat singers, a klezmer band, and the human beat-box.
I like Beck and adore Bowie, but… I don’t get this, as an advertising campaign. Or (gasp) am I Lincoln’s target customer?! I grow old, I grow old…
Wow; if that wasn’t underwhelming I don’t know what is.
Q: How many semi talented scientoligists can you fit in to one musical ensemble?
A: Ask Lincoln.
Aging hipster promoting your dad’s Lincoln? I’ll buy one!!!
Love Beck, Bowie and the song, but this is disappointing. The arrangement is overblown and gimmicky, and Beck just doesn’t have the vocal chops to tackle this song.